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Oktoberfest is here again!

What makes October?


It’s the iconic Oktoberfest!

Guinness Anchor Berhad (GAB) will be celebrating the iconic festival with an exciting consumer promotion that provides discerning beer drinker with a special edition 1 litre Ceramic Oktoberfest Mug when they enjoy GAB’s brew!


It’s a month where themed parties will be held around the countries!
GAB offers a variety of beers, Tiger, Guinness, Heineken and the official Paulaner Oktoberfest bier where it’s only being brewed during Oktoberfest month!

Not only that, you will be able to go home with a special edition Oktoberfest Mug with a limited edition metal lid. So, be sure to drop early to reserve yours J

What is Oktoberfest?

It all started as a wedding celebration in 1810 to commemorate the union between Crown Prince Ludwig and Princess Theresa of Saxe-Hildburghausen at Theresienwiese - That is why Oktoberfest is referred to by Germans as ‘die Wiesn’ or ‘the field’.

The elements that distinguish the Oktoberfest celebrations are Horse races, street parades, live music, dancing and the appreciation of authentic Munich-brewed beer.

Oktoberfest is now being celebrated by countries all over the world with almost 7 million visitors consuming 7 million litres of beer and more than half a million chickens throughout the celebration which lasts between 16-18 days from the middle of September to the first Sunday of October.

This year, Oktoberfest will be running from 21stSeptember 2013 to October 6 2013.

What makes an Oktoberfest Beer?


Quality control!

Do you know that all Oktoberfest beer must be brewed within the city limits of Munich and must also conform to the Reinheitsgebot or Bavarian Purity Law which strictly governs the production of beer in Germany by limiting the ingredients that can be used.

All Oktoberfest are approximately 13% proof (about 6% alcohol) which makes them a little stronger than their “non-Oktoberfest” variant.


Paulaner was first brewed by monks from the Paulaner monastery in 1634 making it almost 380 years old but still, it is still the youngest of the Oktoberfest.

This is a lager instead of Wheat beer like the rest of the Paulaner range. Like all Oktoberfest beer, they contain 6% alcohol and a little bit stronger than the non-Oktoberfest variants.

Different tents provide different drinking experiences during the Oktoberfest celebration. Paulaner is famous for three widely popular tents namely –

       Armbrustschützenzelt ‘Armbrust’ means crossbow and this tent certainly lives up to its name with a crossbow shooting range available for more than 110 years
       Käfer's Wies'n-Schänke– this is a smaller tent that gets VIP visitors from all over the world and serves signature gourmet food such as “Käfer-Duck” and a roast saddle of venison.
       Winzerer Fähndl – This tent is also popular amongst VIPs due to its attention to detail, celebrated oompah band called “Nockherberger” and iconic tower with a giant mug of Paulaner sitting atop it

Tweet me @janeschwan

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